Is it hype?
Attention moves fast; evidence moves slowly. A surging position with thin evidence is the classic gap. Positions are derived from momentum × evidence trajectory, not vibes (how this is computed).
| Intervention | Position | Lag | What it means |
|---|---|---|---|
| Ashwagandha | surging | large | ashwagandha — attention is ahead of the evidence |
| Vitamin D | surging | large | vitamin D — claims outrun the trial evidence |
| Probiotics | surging | large | probiotics — marketing outpaces the strain-specific evidence |
| Turmeric | surging | large | turmeric — attention well ahead of the human evidence |
| Collagen | surging | large | collagen — booming; the evidence is early and often industry-funded |
| NMN | surging | large | NMN — anti-aging hype far ahead of any human outcome data |
| Lion's Mane | emerging | large | lion's mane — early hype, thin evidence |
| L-Theanine | emerging | moderate | l-theanine — rising in focus stacks; evidence still early |
| Rhodiola | emerging | large | rhodiola — rising among adaptogens; thin evidence |
| Berberine | evidence catching-up | moderate | berberine — 'nature's Ozempic' hype, but the glucose evidence is real and growing |
| Magnesium | settled | small | magnesium — evidence and attention roughly aligned |
| Creatine | settled | small | creatine — well-established; the public is catching up to the breadth of the evidence |
| Melatonin | settled | moderate | melatonin — established for sleep onset; dosing myths persist |
| St. John's Wort | settled | small | St. John's Wort — established for mild depression; interaction-heavy |
| Caffeine | settled | small | caffeine — well-studied; evidence and use are aligned |
| Zinc | settled | small | zinc — established for cold duration at the right dose and timing |
| 5-HTP | settled | small | 5-HTP — niche; modest evidence and a real serotonergic interaction risk |
| Omega-3 | declining | moderate | omega-3 — attention cooling after large mixed/null trials |
| Ginkgo | declining | moderate | ginkgo — memory claims faded after null prevention trials |
| Vitamin C | debunked | large | vitamin C for colds — popular belief, evidence says otherwise |
| Glucosamine | debunked | large | glucosamine — once popular for joints; independent trials largely disappointed |